Why is a SWOT Analysis Important?

SWOT analysis

Before considering why a SWOT analysis is important, you must understand that what is meant by SWOT analysis. Well, it is actually an acronym. The full form of SWOT is strengths, weaknesses, opportunities and threats. This analysis is very important which will help you understand and analyse not only your own company, but also other top players in the relevant sector and other competitors that you may feel are at par with you. Now, you must read ahead to understand why a SWOT analysis is important and also necessary for you under any circumstance.

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1) Strengths:

First up in the name is strengths. This means that what is the field of expertise. This is denotes areas that have been mastered or almost achieved at a point where you are leading in the market. This may related to a particular product or service by a company. The means of advertising are also included in this respect. Strengths help to not only know your branch of excellence but is also a motivator and kind of an ego boost to work harder and ensure that all weaknesses are also turned into strengths. Thus, a SWOT analysis is very important.

2) Weaknesses:

Now, this is one of the most important things to know about yourself as well as your competitor in the market. For you, it is important at a personal level so that you yourself are able to identify the areas where you lack. Once you know your drawbacks, you can then effectively make plans and take curative measures to overcome the issues at hand. Also, if you know the weaknesses of your competitor, you are more likely to be able to use them to your advantage and leave them behind in the rat race.

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3) Opportunities:

What does this actually mean? According to the dictionary, an opportunity means a chance. That’s also what it means in this regard. A SWOT analysis will help you know the spheres where you may expand your base of operations. This means that you will be able to find out and then accordingly study the avenues which will help you to make more profit. The key here is to identify the opportunities and then grasp them as soon as possible. You must be able to capitalise on the chances that you have. You mist have heard that not always does the same possibility come knocking twice.

4) Threats:

Threat stands for anything which may not be working in your favour or is likely to hamper your working. No one ever wants any disruption in their smooth functioning. But as they say, life is unpredictable. Thus, a SWOT analysis helps to know what may be threats or potential hindrance to your business and company. Once you are fully aware of this, you are open to manipulate circumstances and try to change your threats into your opportunities. The main aim is to fight against the odds and make things work in your favour. It prepared you for the future.

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