A reseller is someone who actually takes the products from you at discounted rates and then sales them elsewhere at a higher price by keeping their profit margin. Now, you must be thinking that what is the benefit for you in this entire chain sequence. well, what happens is that you need to provide the product to the reseller at a discounted rate and he then sells it further. The biggest reason as to why you should indeed take up such a business sense is that it makes you an indirect supplier. Also, the reseller takes the products from you in bulk. This is where you get the maximum benefit. you get to earn a lot. Now, read ahead to know the advantages of using resellers.
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- Expansion of customer base: Firstly, you get to expand your base of customers. This is so because when you have your own army of resellers, they all come along with their base of buyers. This means that if you were reaching out to 100 people on a sole basis, then you can reach to 500 people if you have resellers who buy items from you. this is why you should definitely give it a try.
- Expansion of geographical territory: Secondly, it is not necessary that even reseller will be from the same geographic location. Some can be from your city of residence while some can also be elsewhere. This means that you get an opportunity to expand your base of operations. It is also a possibility that you first start off in another city through one reseller but then you gradually build your own team of resellers there. Though this method, you are indirectly employing people to market your items everywhere.
- Increased brand awareness: Brand awareness means the fact that people can look at your items and instantly be able to recognize you. This is why it becomes an advantage for you because then the buyers who are your loyalists, will only purchase your items. When you make use of resellers, what happens is that you reach more locations and stores. This is where people are constant getting to see you and try your products. As a result, brand awareness increases. It is very important to be recognized by the masses.
- Easy market feedback: Last but definitely not the least, we have easy market research on the list of benefits of using a reseller. When you have your army of resellers, you can get to know about the demands of the clients and what are the other products that are being preferred over yours. This way, you get an idea of what changes you need to make in your products as well as advertising channels and means of marketing. Market research and analysis is vital for every company in the industry because the main aim is to be able to serve the people. This is why their needs have to made the center of focus at any given point of time.