Holiday Marketing Strategies for Small Businesses

holiday marketing ideas

As we enter the official season of holidays, from Halloween to New Years, you and your business might as well take some advantage of this festivity by taking your marketing strategies to a whole new level. There are many ways a small business can celebrate and profit from festivals, and we bring you with an extensive guide.

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  • Holiday Cards
    You can send out personalized holiday cards to all your registered customers as a token of appreciation for their loyalty and support. A holiday card from Grandparents is expected, but a holiday card from your small business will take them back by surprise. If you feel you don’t have enough funds to send out cards, you may get a few cards printed and give them out in your store or even include them in online orders.
    You can also consider giving away personalized calendars if you want something more branded.
  • Kid-friendly fun and entertainment
    A great way to attract customers is by attracting their kids. You can hold a kids’ contest, giveaway small prizes, keep some books or toys to keep the kids occupied. You can also hire a musician or DJ to keep the crowd in a joyful mood.
  • Giveaways and Perks
    Who doesn’t like free stuff and discounts? You can show how much you care by giving free gift-wrapping paper or gift coupons with purchase. Customers will be more likely to buy so they can receive the free gift. You can even draw in customers with perks like free shipping and delivery or double loyalty points.
  • Black Friday Holiday Sales
    Black Friday is one of the biggest sales of the year, so turn it your advantage. Create early hype about your deals, and make sure you keep it a limited supply. Do proper analysis, and figure what which all products are in most demand in the market at the moment and make an offer they cannot refuse!
    Other the Black Friday sales, you may also want to try out other holidays, such that you handover coupons for the next sales This way, customers are enticed to come back to do the rest of their holiday shopping.
  • Special Publicity through Partnerships and local publicity
    Partner with other local businesses by putting their coupons in customers’ shopping bags, and have them do the same with yours.
    You can also get yourself registered in the local holiday gift guides by reaching out to a couple of relevant media outlets and bloggers.
  • Decoration
    Make sure you get the festive look at your store. It’s also a great way to promote your business to casual passersby.

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